There have been so many launching of new smartphone brands in the Indian market for the past few years. You may have seen the entry of a new smartphone player coming with a bang with its phones equipped with new features.
But, none of the new smartphone players seems to have made it as big in India as Redmi, a Chinese smartphone giant.
Yes, over the years, Redmi has been able to build its core fan base with its aggressive launching of smartphones with unique features at jaw-dropping prices.
As a result, Indian customers have embraced this brand as it has matched their expectations of delivering more specs in a new model at affordable prices.
If you wanted to know some of the reasons that have made Redmi a powerful mobile phone brand in India, here is a post that you should go through!
Here’s why Redmi has been so successful in India
- Aggressive pricing of smartphones worked – One of the key reasons for The Redmi brand being loved by one and all is its competitive pricing of the models. For example, a Redmi Note 4, which is powered by Qualcomm Snapdragon 625 processor with 4GB RAM and 64GB internal storage comes at only Rs.13,000. The cost for combining such configurations is anywhere between Rs.18,000 and Rs.25,000. But, Redmi has been able to do the unthinkable – offer the latest smartphones at super lower prices. Indian customers like the value for money products, and it is where Redmi has filled this gap quickly.
- Better quality phones for daily use clicked with users – Just because the prices of Redmi phones are lower, it does not mean that they are of low quality. The quality and performance of any Redmi smartphone have been great. You can use a Redmi mobile phone for daily uses as well as multitasking and high-end usages without issues.
- Going online to make the sales pitch helped – Another reason for the thumping success of Redmi smartphones in India has been its marketing strategy. It dominated online platforms to sell their phones. Keeping away from conventional advertising modes helped it cut costs easily. What’s more, building the hype with flash sales and launch events further helped it stay in the buzz.
- An increasing number of launches did it for them – During the initial years, Redmi came up with only two phones in a year. The number went to three in 2015 and eight in 2017. They concentrated on making each of its mobile phones desirable in the market by launching it one by one and not together. It kept the hype intact in the market, and once a model launched, it sold like hotcakes.
- Setting up manufacturing units in India helped them cut costs – Firstly; they used to get phones from China, which had some extra costs in overall pricing. They took a cue from it and launched their manufacturing unit in India under the ‘Make in India’ scheme of the Indian Government. As a result, it was able to bring down the cost of a mobile phone easily and pass on the benefits to a customer.
Redmi has indeed been a huge success story in India. Right from being a start-up to being huge, it is surely an inspiration for many other mobile phone companies in India. In case if you wanted to buy a lower-priced smartphone with more features, then you can surely try Redmi phones under 15000.
Redmi phones under 15000 can give you some unmatched features and performance that you may not find in other brands at the same price.
Some of the best Redmi phones under 15000 that you can consider buying in India include Redmi Note 7s, Redmi Note 7 Pro, Redmi Note 6 Pro and Redmi Note 5 Pro. You can also consider Redmi Y2, Redmi 6 Pro, Redmi Y3, Redmi Note 4 and others.
You can choose from any of these models if you want to own a phone that can help you do multitasking with ease without lagging and heating issues.
You can also save money by purchasing any of the Redmi phones under 15000 on affordable EMIs.
It is possible to do that by dividing the cost of a Redmi phone over a tenor and paying a fixed EMI over a suitable tenor and nothing additional. The facility is available in 60,000+ local stores in 1300+ cities on the Bajaj Finserv EMI Network.